What to Know When Purchasing Diamond Jewelry – Black Friday Video


A diamond engagement ring for an individual or treat yourself to some gorgeous diamond jewelry, you want to be sure the piece you purchase will stand through the years. If you’re not a professional jeweler, then it’s possible that you aren’t well-informed about what makes a diamond different from another. In this clip, The Gemological Institute of America provides four characteristics which all diamonds have in common the following: clarity, color cut and carat weight.

These attributes are often described as “The Four C’s” and they are utilized to assess the diamond’s quality. The world-wide diamond grading system was developed by the GIA. Diamonds that undergo this process are scrutinized carefully and objectively.

The first step is to find out if the diamond has either been produced in labs or by nature. Then, the color of the diamond is assessed. The diamonds that are less colored are designated a higher quality. Graders look for inclusions or flaws to assess a diamond’s clarity. The information video below will give more details about the process of the process of grading diamonds.

A professional jeweler can help you when you are lost when trying to find that perfect diamond. They’ll be helpful and happy to help you. st2x916h33.